{"id":750,"date":"2026-07-16T20:43:42","date_gmt":"2026-07-16T20:43:42","guid":{"rendered":"https:\/\/drivedeveloppement.com\/prospecter-en-ete-mythe-ou-strategie-gagnante\/"},"modified":"2026-07-16T20:49:35","modified_gmt":"2026-07-16T20:49:35","slug":"cold-calling-in-the-summer-myth-or-winning-strategy","status":"publish","type":"post","link":"https:\/\/drivedeveloppement.com\/en\/cold-calling-in-the-summer-myth-or-winning-strategy\/","title":{"rendered":"Cold Calling in the Summer: Myth or Winning Strategy?"},"content":{"rendered":"

July is here. Business is slowing down in the service department. The team is catching its breath a bit; appointments are less back-to-back, and the daily pressure is easing up.<\/p>\n

That\u2019s when many service managers make a classic mistake: waiting until September to get back into development mode.<\/p>\n

Yet summer is one of the best times to prospect for new business and follow up with existing clients. Not in spite of the lull, but because of it.<\/p>\n

The Myth: No One Wants to Be Contacted in the Summer<\/h2>\n

We often hear: \u201cPeople are on vacation; there\u2019s no point in contacting them.\u201d It\u2019s a deeply held belief, but it doesn\u2019t hold up to scrutiny.<\/p>\n

Yes, some customers are on vacation. But others actually drive more in the summer\u2014family trips, travel, weekend getaways. Their vehicles are on the road more, which means their maintenance needs are very real.<\/p>\n

And most importantly, the competition is asleep at the wheel. While your competitors wait for the start of the school year, you can quietly and effectively take the lead.<\/p>\n

The reality: Summer is the perfect time to clean up your customer base<\/h2>\n

When business is slower, your team has something valuable: time. And that time can be used very strategically.<\/p>\n

Here\u2019s what top-performing service managers do during the summer:<\/p>\n